WELCOME TO OUR PRESS KIT!
Flour & Olive was founded in 2022 by Estelle Sohne, a former attorney and stay-at-home mother with a love of baking. American and Ghanaian with a French husband and multi-cultural children, she celebrates diversity and our common humanity through her line of international olive oil cake mixes. 

Within months of launching, Flour & Olive won the Specialty Food Association’s highly coveted sofi™ Gold Award in the Baking Mixes category, also known as the “Oscars” of the specialty food industry. 

The company produces four premium, healthier cake mixes – Almond (with almond flour), Chocolate, Ginger and Vanilla – made from unbleached and whole wheat flour and designed to be baked with a simple method and extra virgin olive oil. 

Flour & Olive’s logo, which is composed of interconnected olive tree flowers and olives, was inspired by the Ghanaian Akwaaba symbol of hospitality meaning "welcome." In that spirit, the company sets its customers on a joyful cake journey that transports their senses all over the world through its interactive online cake map featuring over 70 recipes from more than 45 countries. The cake mixes and recipes produce delicious cakes crafted to evoke natural beauty and the tastes and smells of the countries they are from inspiring feelings of home, nostalgia and wanderlust. 
AWARDS
sofi™ Gold Award in the Baking Mixes Category - May 16, 2024
PRESS COVERAGE
"“We are honored that our Almond Olive Oil Cake Mix has won a sofi Gold Award,” says Estelle Sohne, founder of Flour & Olive. “As a small start-up, it is especially hard to gain visibility in a crowded marketplace and know that our product is appreciated. This is the ultimate stamp of approval, and I couldn’t be more grateful.” Our Almond Olive Oil Cake Mix is found on our online store at Flour & Olive and Faire Direct / Flour & Olive for wholesale orders and a growing number of retail stores. "
Flour & Olive Wins Sofi Gold Award in the Baking Mixes Category
NOSH - May 16, 2024
"Our Almond Olive Oil Cake Mix was selected by specialty food experts, buyers, and media as the top Baking Mix product, alongside Gold Award winners in 49 total categories. Products are judged on taste, including flavor, appearance, texture, and aroma, ingredient quality, and innovation. All tastings are anonymous and are held at the Rutgers Food Innovation Center."
Flour & Olive Wins Sofi Gold Award in the Baking Mixes Category
Newswire - May 16, 2024
VIDEOS
DOWNLOADS
Company Story
TESTIMONIALS
★ ★ ★ ★ ★
"The mixes are easy for a beginner and taste like a professional made them. So many choices enables the imagination to soar!"
★ ★ ★ ★ ★
"Indulgent and aromatic, this ginger olive oil cake mix is a delightful surprise. The combination of rich olive oil and warming ginger creates a moist and flavorful cake that's perfect for any occasion. Easy to prepare and impossible to resist, it's a must-try for anyone looking to elevate their baking game with a unique twist. Highly recommended!"
★ ★ ★ ★ ★
"Made the Californian Almond with Orange-Blossom Glaze and it was incredible. The cake was tender and moist with a bit of crumb. The almond flavor was fantastic. Will definitely purchase again."
LOGOS
Flour & Olive logo
Contact
For press inquiries, please contact:
Estelle Sohne
Press kit powered by PressKitHero