WELCOME TO OUR PRESS KIT!

Flour & Olive was launched in December 2023 by Estelle Sohne. American and Ghanaian with a French husband and multi-cultural children, it began with a simple mission: to reinvent the humble cake mix, infusing it with the sophistication of extra virgin olive oil and a celebration of global culinary traditions.

What started as a passion project is now a nationally recognized brand, proudly named a sofi™ Gold award winner and a Food & Beverage Magazine Editor’s Top Pick. A trailblazer in culinary innovation, they have been named one of Food & Beverage Magazine's Industry Innovation Leaders,  Food & Wine's 2025's Biggest Food Trend Predictions, a Top 2025 Food Trend by the Specialty Food Association and are one of Trend Hunter's Top 100 Lifestyle Trends. The company has been featured in multiple press outlets, including The Cook's Cook, Cuisine Noir, and the Specialty Food Association. 

The company produces four premium, healthier cake mixes – Almond (with almond flour), Chocolate, Ginger and Vanilla – made from unbleached and whole wheat flour and designed to be baked with a simple method and extra virgin olive oil.  Their newest product is the Flour & Olive Gift Set—an elegantly packaged collection of their line of mixes thoughtfully designed to transport you into an immersive cake experience from the moment you open it.  

Flour & Olive’s logo, which is composed of interconnected olive tree flowers and olives, was inspired by the Ghanaian Akwaaba symbol of hospitality meaning "welcome." In that spirit, the company sets its customers on a joyful cake journey that transports their senses all over the world through its interactive online cake map featuring over 70 recipes from more than 45 countries. 

The cake mixes and recipes produce delicious cakes crafted to evoke natural beauty and the tastes and smells of the countries they are from inspiring feelings of home, nostalgia and wanderlust.